PHILOSOPHY OF QUALITATIVE RESEARCH
By, Hanafi Pelu (181061001001)
A. Background
Research methods can be
classified in various ways; however one of the most common distinctions is
between qualitative and quantitative research methods.
Quantitative research methods were originally
developed in the natural sciences to study natural phenomena. Examples of
quantitative methods now well accepted in the social sciences include survey
methods, laboratory experiments, formal methods (e.g. econometrics) and
numerical methods such as mathematical modeling.
Qualitative research methods were developed in the
social sciences to enable researchers to study social and cultural phenomena.
Examples of qualitative methods are action research, case study research and
ethnography. Qualitative data sources include observation and participant
observation (fieldwork), interviews and questionnaires, documents and texts,
and the researcher’s impressions and reactions, (Michael D. Myers, 2: 2008).
Research in all fields
of study focuses on finding and
validating new ways to investigate and
understand reality. The methods adopted to
define and measure aspects of the natural,
material, and social worlds depend very much on the individual researcher’s background, training, interests, and familiarity with the
subject. At the same time,
researchers may have fundamentally different
ways of thinking (theories) about the
social and material world around them. In
this chapter we begin to appreciate the ways in which a qualitative research approach differs from a quantitative research approach;
we also see the ways in which the
two methodological approaches
complement each other.
Research of any type is
a cyclical rather than a linear process; methodological choices and methods
themselves are not neutral but are always influenced by the assumptions you
make about your subject of study. Your use of theory is related to your
training, your reading of the relevant literature, your political positioning
and so on – in short, what you hold to be a valid picture or explanation for
the phenomenon under study. Theory shapes the questions you think are worth
asking, which in turn determine a research strategy. The strategy (study
design) helps you choose appropriate methods. Particular methods yield data
sets which you analyze and which may lead to further questions. In turn, new
and unexpected data help to refine theoretical assumptions.
B. Discussion
Qualitative
research is characterized by its aims, which relate to understanding some
aspect of social life, and its methods which (in general) generate
words, rather than numbers, as data for analysis.
Qualitative
methods generally aim to understand the experiences and attitudes of patients, the
community or health care worker. These methods aim to answer questions about
the ‘what’, ‘how’ or ‘why’ of a phenomenon rather than ‘how
many’ or ‘how much’, which are answered by
quantitative methods. If the aim is to understand how a community or
individuals within it perceive a particular issue, then qualitative methods are
often appropriate, (Rotchford,
A.P., Rotchford, K.M., Mthethwa, L.P. and Johnson, G.J. 5: 2002).
For researchers more
familiar with quantitative methods, which aim to measure something
(such as the percentage of people with a particular disease in a community, or
the number of households owning a bed net), the aims and methods of qualitative
research can seem imprecise. Common criticisms include: samples are small and not necessarily representative
of the broader population, so it is difficult to know how far we can generalize
the results; the findings lack rigour; it is difficult to tell how far the
findings are biased by the researcher’s own opinions.
However, for many
research projects, there are different sorts of questions that need answering,
some requiring quantitative methods, and some requiring qualitative methods. If
the question is a qualitative one, then the most appropriate and rigorous way
of answering it is to use qualitative methods. For instance, if you want to
lobby for better access to health care in an area where user fees have been
introduced, you might first undertake a cross-sectional survey which will tell
you that 16.5% of your population does not have access to care. This is
essential information, but you might also have a number of other questions that
the survey can’t answer very well, such as: what are people’s experiences of
user fees? what other barriers exist to accessing health care?
These can be addressed
through qualitative methods such as interviews or focus groups. If the final
report is to be used for lobbying, the quantitative data and qualitative data
together are very powerful. The survey identifies the extent of the problem, and
the interviews can be used to give some of the detail, and the ‘story’ of how
user fees have affected people.
In situations where
little is known, it is often better to start with qualitative methods
(interviews, focus groups, etc.). It can help you with generating hypotheses
that can then be tested by quantitative methods. For instance, in an area where
we had no idea what kinds of issue were acting as barriers to health care, it
would be difficult to design a survey to cover the main factors. Once these
have been identified, then a quantitative approach (such as a survey) can be used
if you need to measure to
what extent these issues are typical for the whole population.
The
first step in research is, then, to identify whether the specific research question
you want to answer is best answered by a quantitative or a qualitative
approach. Often, there are several questions that we need to answer, such as
‘How many people are affected?’, or ‘How does this affect them?’. We’d then
need to use both types of method.
In
this guide, we suggest some ways of making the qualitative parts of your
research more rigorous, so that users can have more faith in your findings. The
first step, though, is to clarify some of the
situations in which
qualitative methods might be chosen, (Michael
Quinn Patton and Michael Cochran, 4: 2002).
Quantitative research,
in general, holds a more positivist
view of the world; it suggests that
reality is something tangible that can be
objectively measured with the help of observational
and experimental methods.
Qualitative research generally
adheres (although not always) to a
constructivist view of the world,
one that suggests that reality is in the
eye of the beholder; in other words, that there is no single reality for a given phenomenon, but multiple, relative dimensions of
reality which can only be partially
captured using subjective, naturalistic
methods.
Qualitative research is
humanistic because it focuses on the personal, subjective, and
experiential basis of knowledge and practice. It is holistic because it
seeks to situate the meaning of particular behaviors and ways of doing things
in a given context (as opposed to isolating these as a quantitative researcher
would). These features influence two other characteristics of the qualitative
approach.
Qualitative researchers
are constantly trying to make sense of what they see and hear in a specific
context; their approach to understanding what is going on is interpretive,
in other words, their aim is more often to explain rather than to merely
describe. Finally, as we have already said, how the data gathered on people’s
experiences are interpreted depends much on the researcher’s theoretical
presuppositions and background. Qualitative researchers, more than quantitative
researchers, generally adopt a reflexive position vis-à-vis their
research, in other words, they are explicit about how their personal history
and biography shape the questions asked, the framing of the research and the
presentation of data.
In qualitative research
the way the sample is designed, and sample size chosen, depends on the aims of
the researcher. As discussed in the previous chapter, the methods are less
structured; hence the data generated will differ from individual to individual
or group to group. We need enough in-depth data from individuals or groups to
be able to capture variations in informants’ perspectives and experiences
related to our research question. For some types of studies, for example, a
study examining how traditional healers have changed practices in a particular
setting over the past 30 years, a few cases may be enough – as collecting the
life histories of a few elderly healers will provide rich and ample detail in
order to address this question.
To
use qualitative methods means that you will be generating data that is
primarily in the form of words, not numbers. Some of the most common data
collection methods are different types of individual interviews (general or key
informants) and group discussions. In this section, we also
discuss other types of
data that might help you understand the context, (Ellsberg M and Heise L
106: 2005).
C. Conclusion
This
guide to using qualitative research methodology is designed to help you think
about all the steps you need to take to ensure that you produce a good quality
piece of work.
The
guide starts by telling you what qualitative methodology is and when to use it
in the field (understand people’s belief system, perspectives, and
experiences). It also flags the most important ethical issues that you will
encounter (consent and confidentiality).
The
second part of the guide tackles how you can concretely develop qualitative
research designs; starting from clearly defining your research question (one of
the most important steps in your research!), to how to develop a research
protocol; and finally giving you tips on the sampling methods which are
available and how to use them.
The
third part details how you can actually obtain the data - what methods can you
use to get the information you want? The three main methods (individual
interviews, group interviews and observational methods)
are explained, and the steps to build these different methods are outlined.
References
Ellsberg
M and Heise L 2005. Researching Violence
Against Women - A Practical Guide for researchers and activists, Washington
DC, United States, World Health Organisation and PATH.
Kielmann, K., Cataldo, F. and Seeley, J., 2012. Introduction to
Qualitative Research Methodology: A Training Manual, produced with the support
of the Department for International Development (DfID), UK, under the Evidence
for Action Research Programme Consortium on HIV Treatment and Care (2006-2011).
Michael D.
Myers, 2008. Qualitative Research in
Information System. MIS Quarterly MISQ
Discovery, archival version.
http://www.misq.org/discovery/MISQD_isworld/. MISQ Discovery, updated
version, last modified: January 4, 2008 http://www.qual.auckland.ac.nz/
Michael
Quinn Patton and Michael Cochran, 2002. A
Guide to Using Qualitative Research Methodology. MEDECINS SANS FRONTIERS.
Rotchford,
A.P., Rotchford, K.M., Mthethwa, L.P. and Johnson, G.J., 2002. Reasons for poor cataract surgery uptake – a
qualitative study in rural South Africa’, Tropical Medicine and
International Health.
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